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Performing Arts
Art for Good
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PHAEDRA AL MASRI Celebrities & Entertainment
Arts & Culture


biography

Phaedra is a career woman with a diverse range of experience in the creative & performing arts as well as production fields for over 15 years. Phaedra started her career as an art director where she learned the trade from working with highly recognized producers and directors. She then began to produce and direct commercials and music videos, leading and participating with creative teams in the conceptualization of ideas and creating a vast data base and diverse network of professionals locally, regionally and globally. She has firm beliefs and causes she stands for, particularly animal rights, reinforcing the concept of mercy and empowering women.

Phaedra started her career in 1997 as a freelance Art Director, where she worked on a variety of TV content. At the beginning of her career, she was hired as the costume designer on a feature film,“El Batal” starring Ahmed Zaki and directed by Magdy Ahmed Aly. In 2009 she worked with a regionally aired TV series “Mowaten be Daraget Wazeer” starring Hussein Fahmy and directed by Adel El Asar. Phaedra worked with a variety of music videos for artists such as Warda, Samira Saeed, Hakeem and Ahlam.

After being discovered through modeling jobs awarded for local photo shoots, runway and music videos, Phaedra’s acting career began in 1998, where she participated as a lead actress alongside actor Ahmed Zaki in a piece directed by Dawood Abdel Sayyed.

In 2006, Phaedra began managing a variety of projects for local, regional and international brands, mainly are TV commercials for tactical brands, corporate messages and creatively directed several music videos; such as; Henkel MENA, Carrier, EFG Hermes, Eva Cosmetics, Rashidy El Mizan, Citadel Holdings, NATCO, Sami Saad Holding and Rotana. In her capacity as Creative Director, she launched her own production company Formula One Productions (2006-2009). It is worth noting that Phaedra created and produced the pilot program for the newly launched OTV in Egypt in 2007.

Phaedra seeks to empower herself through experiences and to continuously grow as a human being first and a professional second. She is a graduate of the Fashion Institute of Technology in New York. She has won a Special Jury Award for Outstanding Achievement in Costume Design Awards at the Cairo National Film Festival 1998, she also won the Bronze Award for Dina Farms TVC at the AUC Advertising Awards 2010 under the category of Directing/Art Directing.




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