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Specialist Topics Entrepreneurship
Building an Innovation Culture
Economic Empowerment
Women on Boards and Senior Management Roles
Social Impact
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Business & Management
Technology & Innovation
Arts & Culture
Social Development
Gender Equality


Dr. Huda Al Matroushi is a member of the Emirates and Abu Dhabi Business Women Council, Owner and chairman for Ancestors Heritage Factory , and a partner in food and Bevarage (Saj Al Feerej, Chocolate Republic, Salad Boutique and Baeet Omai) and the founder of the (Emarat al Mutakamela for retired people)

Dr. Huda Al Matroushi is one of those individuals, and ‘getting things done’ and driving results through collaboration, partnerships, and relationships.

She has dedicated her professional career from being a young graduate who joined Oil and Gas Sector in 1991, Abu Dhabi, to become the first female member of the Extended Leadership Team. She started her career in the Public relation and corporate communications division and then diversified to a corporate excellence division manager position. Later on, she was promoted as Vice President of the General Services Division. She is also appointed as the Chairwoman of the sport and recreation committee and a member of the Tender Board.

In addition of serving in a number of roles at various governmental entities, including but not limited to: Member of Board of Trustees at ADNOC Schools in 2016, Board Member of Abu Dhabi Business Women Council, Emirates Business Women Council 2017; Board Member of UAE Fencing Group as a first Emirati holding the role of General Secretary, member at the Olympic strategic committee, Chairwomen for the Asian Women’s Federation , Board Member at the Dubai Police Academy 2019 and Executive Advisory Board Member of Abu Dhabi University’s College of Business Administration.

She has been so passionate about restructuring strategies, business management and systems. As a support to advance her knowledge and public, she has been taken the opportunity of being a part time faculty member at Abu Dhabi University. She has presented research paper titled ‘Developing framework for SMEs in Tourism sector in UAE’, during the ‘international conference on Tourism Milestones preparing for Tomorrow’ conducted by Skyline Sharjah University. Also presented, research paper titled ‘Analyzing the factors promoting innovation in Emirati women owned SMEs: AHP approach’ during the international conference on organization and Management organized by Abu Dhabi University. The article titled ‘Prioritizing the factors promoting innovation in Emirati female owned SMEs: AHP Approach’ prepared by Ms. Huda has been accepted to publish in the international Journal of Entrepreneurship and Innovation Management and part timer teaching faculty at the Abu Dhabi University.

Dr. Huda has written and published a book “Thank You Khalifa” in 2014, in order to express her gratitude for the support and the pioneering efforts of His Highness in empowering and unleashing the potential of national women to higher responsibilities and roles.

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