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Specialist Topics Marketing
Customer Experience
Digital Marketing
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DIMAH JAYYUSI Business & Management
Marketing Communications & Media
Gender Equality


Dimah Jayyusi – Associate Director, Feminine Care MEA, Procter & Gamble.

Dimah has 14 years in marketing / brand building. She joined P&G in 2005 in Egypt; and she continues to work there. She is currently based in Dubai running the Feminine Care Middle East Africa business. Direct manager for +20 individuals. She has vast experience in marketing for consumer goods – all from P&G, and in the Paper category – and across a wide geography (India / Pakistan, Middle East, Africa).

She has a passion for women empowerment. Through her work on the Always brand, she leads several platforms to enable women to achieve their dreams / ambitions. Some examples are Kenya “Keeping Girls in School Program”; Region-wide Always School Program. She has personally led the revamp of advertising campaigns in the region – Africa Check Check Campaign, Saudi “Generation of Firsts” are some examples.

She is a passionate brand builder as well. Having exposed herself to the creative side via;

1) Serving as a judge in the MENA Effies;
2) Attending the “Young Marketers Academy” course at the Cannes Lions festival.

Beyond work, she is a wife and mother. And those are her top priorities in life.

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