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Specialist Topics Fake News
Effective Use of Social Media
Social Media Measurement
Digital Marketing
Storytelling
Public Relations
Crisis Communications
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TAGHREED ORAIBI Marketing Communications & Media


biography

Business Director, BPG Orange

Dubai born and raised, Taghreed is a stellar communications professional, with 12 years’ experience in the UAE managing a diverse client portfolio within a wide range of sectors spanning Consumer, property, Finance, Aviation, Retail, Hospitality, Technology, and Corporate. Her experience covers key areas of advisory including reputation management, integrated marketing communications, media relations, crisis communications, CSR, social media content management and influencer marketing.

At her current role, Taghreed heads the PR division at BPG Orange working closely with regional affiliates to construct inclusive communications campaigns. She is also part of the leadership team of BPG Orange responsible for business development and integrated communications.

Prior to joining BPG, she was part of Ketchum Raad Middle East where she has worked with leading brands including PepsiCo, Airbus, Mars and P&G. Taghreed started her career with Asda’a BWC where she worked on a portfolio of clients including Emaar, Microsoft, and Etisalat to name but a few.

Intrigued by the rising trend of Social Media Influencers, Taghreed led the development of the region’s first social media influencer’s survey in 2016, now in its third edition.

Taghreed is a graduate of the American University of Sharjah with a bachelors degree in Mass Communication. When she’s not playing devil’s advocate, she’ll be caught furnishing homes and obsessing over vintage furniture, upholstery and everything home décor.




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