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Specialist Topics HR Management
Millenials & Gen Z at Work
Building a Culture of Transformation
Talent Management
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MAHA KASSIM Business & Management


Maha joined Aramex in March 2019, as the Global Talent Acquisition Director. In her role, Maha is responsible for the development of the Talent Acquisition strategy in support of the global business plan and the strategic growth plans. Maha specifically focuses on automating and digitizing the hiring process, delivering a positive experience to both the candidates and the hiring managers as well as revamping the Employer Brand and developing the Employer Value Proposition.

Prior to Aramex, Maha spent 15 years with PepsiCo. Maha held multiple roles during her tenure with PepsiCo starting with entry-level administration roles growing into lead roles in Talent Management & Talent Acquisition. Based in the Dubai office and covering the Asia, Middle East & North Africa Sector, Maha led multiple projects that aimed at streamlining processes, driving efficiencies & building capability. Maha partnered with key stakeholders and the leadership team on people planning, performance management, driving organization health and key cultural initiatives. Maha had also led the talent acquisition agenda placing multiple leaders in new roles, onboarding them to the organization and working on their retention and development.

As a fresh graduate, Maha worked for Mobinil (now Orange) and was part of the startup team.

Maha is originally from Egypt, she holds a Bachelor’s degree in English Literature from Cairo University. She is also a Lean Six Sigma Yellow Belt holder.

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