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She is Arab - Speaker Profile

Specialist Topics Strategy
Family Business
Effective Communication
Building a Culture of Transformation
Public Relations
Crisis Communications
Social Responsibility
Corporate Branding
Reputation Management
Women in the Workplace
Women on Boards and Senior Management Roles
Leadership Development
Public Private Partnerships
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MAI EL KINAWI Business & Management
Marketing Communications & Media
Social Development
Gender Equality


Mai has over 20 years of experience in multinational and regional organizations across the Middle East and North Africa (MENA). She started her career with a strong foundation in Marketing with Unilever, then took an in-depth view of consumers & business through a Regional Consumer Insights position and then a wider strategic business communications role in Corporate Affairs in Mars. Today, Mai serves as the Director of Communications for Americana Group.
Mai has solid experience in stakeholder management across multiple markets and industries. With years of service on regional management teams, she has an overarching view of strategy development, deployment, leading cross-functional teams and partnering with various local & global agencies. Her skills delivered stellar performance in crisis management, engaging employees through strategic communications, inspiring a community-giving mindset, and building corporate reputation with media and government. She also takes special interest in the crucial role of family businesses and multi-generational entrepreneurs, to drive private sector economic growth.
With a passion for and belief in the power of strategic communications in enabling business and driving sustainable growth within the community, Mai advocates for the field, by driving her moto: “infuse your business with the color & power of communications”.
Mai is a graduate of AUC (’99) in Journalism and Mass Communications and holds an MSc. in International Management for MENA from the School of Oriental Studies in London (’08).

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Brandberries: Managing Brands' Reputations, Meltwater: Think Fast & Act Now,


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