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She is Arab - Speaker Profile

Specialist Topics Entrepreneurship
Marketing
Customer Experience
Transformation
Strategy
Leadership
Building a Culture of Transformation
Effective Use of Social Media
Social Media Measurement
Digital Marketing
Ethical Marketing
B2B Marketing
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KARIMA-CATHERINE GOUNDIAM Business & Management
Leadership
Marketing Communications & Media


biography

Karima-Catherine (KC) Goundiam is the founder and CEO of Red Dot Digital, which she launched in 2014 to bring her forward-thinking, data-driven approach to the world of digital strategy and management consulting.

With a global mindset, Red Dot Digital helps its clients evolve their businesses, achieve their objectives and manage change in today’s digital world. Red Dot Digital works internationally across a wide range of industries and with businesses of all sizes, from visionary SMEs to major corporate players. Red Dot sets itself apart by providing real, measurable results anchored in digital transformation. KC brings 20 years of international integrated campaign and project management experience to the firm.

Before Red Dot Digital, she managed digital and social media for Deloitte Canada and its global team and directed social media for Ford. KC is regularly invited to share her experience and industry expertise on panel discussions and at conferences all over the world. Private firms, NGOs and non-profits have featured her as a speaker. Most recently, she gave a keynote address at the 2019 Transatlantic Conference of the British-American Business Network in Birmingham, UK, the second time she has been invited to speak at the event. She has engaged on numerous other speaking engagements.

KC’s influence also extends to the academic world. KC has spoken at the Schulich School of Business at York University in Toronto, and since 2016 she has been a lecturer at the Grenoble School of Management in Paris for the Master’s in Digital Strategy.

In 2018, she joined the MBA Advisory Board at Imperial College in London, UK, and was the keynote speaker for the new class induction that spring. As well, as an industry expert, she has recently become a Program Advisory Committee board member for the Communications and Media program at the Centennial College School of Communications, Media, Arts and Design in Toronto.

In 2018, KC became the new VP of the British Canadian Chamber of Trade and Commerce, and is spearheading a transformation process for the Chamber that builds on its decades-long history and solidifies its role as a business hub moving into the future.

That same year, she received the JoAnna Townsend Excellence Award from the Organization of Women in International Trade (OWIT). This award recognizes an outstanding woman in Ontario who, through her business and personal networks, acts as a trade advocate and mentor for women, fostering opportunities that actively support women entrepreneurs or professionals to achieve success in international business.

In summer 2019, KC founded Tech Advocates Canada, part of the Global Tech Advocates network within the Tech London Advocates group, which is comprised of more than 6,000 tech leaders, entrepreneurs and experts in London, across the UK and in over 50 countries worldwide. Its aim is to improve specific issues within the field of technology, such as diversity and inclusion, digital skills, talent mobility, infrastructure and access to funding.

That same summer, KC also founded B2BeeMatch.com, a business matchmaking platform by SMEs for SMEs. The platform aims to amplify SMEs’ opportunities by creating a truly borderless business world, helping businesses to scale up, outsource and find the right clients.




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Awards & References

OWIT JoAnna Townsend Excellence Award Organization of Women in International Trade (OWIT) This award recognizes an outstanding woman in Ontario who, through her business and personal networks, acts as a trade advocate and mentor for women, fostering opportunities that actively support women entrepreneurs or professionals to achieve success in international business., DELOITTE-----Deloitte Green Dot Digital Strategy Jan 2012 – Jun 2012- Award winning integrated marketing campaign including advertising, content strategy and digital technology.


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