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Specialist Topics Entrepreneurship
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ASMAA ALKAYALLI Business & Management


Asma'a is a founder of her own company at Startovia; a business platform for early-stage startups through coaching programs. She holds a master's degree in Business Entrepreneurship, and since then she worked as a freelance certified trainer with tens of organizations, private and public sectors, universities and NGOs. She has trained thousands of participants across Jordan, Turkey, Dubai, and Tunisia, many of which established their startups with her follow-up mentorship program.
She is a former Business University Lecturer at Princess Sumaya University for Technology PSUT, in which she has taught an Entrepreneurship course for undergraduates for almost two years.
Ms. Kayyali won third place at the Queen Rania National Entrepreneurship Competition QRNEC held in 2012. She has also established an online platform and training academy in 2015 to help build awareness about entrepreneurship in the Arab region.
This year she has been selected as a committee member of Scientific Research & Innovation Fund managed by the Ministry of Higher Education in Jordan to filter research applications that are willing to proceed whether for publication or to be oriented to build a startup.


- Al-kayyali A. and Bawaneh S. “Financial Issues Facing Entrepreneurs” International Journal of Empirical Finance 3, no. 2 (2014): 97-103. -Sweis R. and Al-kayyali A. “Benchmarking of Entrepreneurial strategy practices in NGOs” -Haddad Sh. and Al-kayyali A. “Employees' job satisfaction in Entrepreneurial New Ventures: The Case of Jordan SME's” - Mehtap S. and Al-kayyali A. “Women high school principals in Jordan: Career Challenges & facilitators”


Awards & References

Tedx Speaker, Ambassador of MBC Hope

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