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Specialist Topics Effective Use of Social Media
Public Relations
Influencer Marketing
Corporate Branding
Tech Startups
Marketing for Startups
Social Entrepreneurship
Lean Startup
Communications for Startups
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HAIFA ADDAS Marketing Communications & Media
Startup World


Haifa grew up with a passion and great sense of appreciation for beauty and glamour. She was also lucky enough to be surrounded by women who inspired her on a daily bases. Her mother, a makeup artist and hair stylist, had an influence on her in every aspect of her life. Her grandmother, who was Miss Lebanon at a very young age and who still had her hair and makeup perfectly done until her last days, was an example that a woman can take good care of herself and her image at any age, anytime and anyplace.

As a child, Haifa lived in many different countries and learned many cultures - Saudi Arabia, the Levant, Europe and Canada - which led to a multicultural upbringing in which she discovered that the demand for beauty is universal. The desire to look good and feel good about oneself is essential for every woman.

As a teenager it was as if she was preparing herself for her startup INSTAGLAM; she was always applying makeup for her friends, cutting and dying their hair, recommending beauty salons and hairdressers and makeup artists, and she would help them book appointments in different places around the world.

As she entered the work life, Haifa worked as a marketer for luxury brands like L’Oreal, Lancôme, Ralph Lauren, Giorgio Armani and Helena Rubinstein, and also worked with celebrities for leading Pan Arab magazines, where she got to take care of the celebrities' beauty needs while they were in town. She also met so many talented professionals, each unique in her/his own way.
She truly came to understand that these professionals have visions, skills, abilities and ambitions. Whether they were beginners or half way through their careers, these artists all have talents to share and grow.

Half way through her journey, It became pretty clear to her that no matter where, when, or who, everybody needs to be pretty and glammed from time to time, and more importantly, everybody has the right to look great and to feel great about themselves, regardless of their age, circumstances and size of their wallet. This is where the idea for her business came in. An online portal that can bring beauty experts together under one roof, and closer to anyone’s reach. INSTAGLAM envisions revolutionizing and simplifying the way we use beauty services, turning around the usual clients-go-to-experts model the other way around.

It is Haifa's vision and hope that as many people as possible, if not the entire world, can get a chance to enjoy the soul-enriching rewards of beauty and glamour. It is also INSTAGLAM’s vision to give artists the opportunity to reach their potentials in every way possible.

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